Year:
1985 (CD 1985)Label:
Atlantic Recording Corporation (West Germany), 7 81239-2Style:
Hard Rock, RockCountry:
EnglandTime:
40:26Format:
Flac Tracks 16/44,1 kHzSize:
253 Mb
Charts: UK-15, Sweden-21, Canada-16, Holland-51, USA-17. Sigles: "Radioactive" US #1, "Satisfaction Guaranteed" US #4.
There
was much anticipation ahead of the release of The Firm’s debut album.
This “super group”, anchored by former Swan Song label mates Jimmy Page
of Led Zeppelin and Paul Rodgers of Bad Company, sparked a curiosity on
whether these guys, who each hadn’t delivered any new music in several
years, still had the individual magic as well as what kind of material
they would produce collectively. Although the album (along with The
Firm’s short career) has been considered a commercial failure by some,
thirty years after its release it is clear that The Firm is a unique
musical statement which seamless blends classic rock elements from
earlier days with just a touch of eighties sonic innovation. These
elements and the unique and excellent musicianship of the four group
members ultimately makes this one of the best overall albums of the
decade and our Classic Rock Review Album of the Year for 1985.
Following
the death of John Bonham and dissolution of Led Zeppelin in 1980, Page
worked on a series of small and short-term projects as well as the
defunct super group, XYZ. In 1983, Page played a series of charity
concerts with an ensemble that included Rodgers, who was then working on
his first post-Bad-Company solo album. Following the tour, Rodgers and
Page began to jam together and decided to write and record new material.
They enlisted bassist Tony Franklin, who Page had worked with when
touring with Roy Harper in 1984, and drummer Chris Slade, a former
member of Manfred Mann’s Earth Band.
The new group self-produced the
album in England. The songs composed for The Firm are simple, there is
nothing earth breaking in structure or arrangement and no heavy lyrical
messages. However the musical performance and production methods are
done expertly, with the simplest elements brought to their full harmonic
and melodic fruition with just a tad of synths and extra bits of ear
candy throughout.
The opening track, “Closer” nicely blends Page’s
Zeppelin-type, oddly timed rudimental riffs with Rodgers smooth and
soulful rock melody. However, what is immediately of note is the
strength of the group’s rhythm section, especially the potent fretless
bass of Franklin. As an added bonus, this track also incorporates a
brass section which gives the song an extra punch that adds to its
overall unique vibe. “Make or Break” starts with Rodgers’ droning and
hypnotic slow guitar slosh through the slow, new wave flavored verses.
As the song progresses, Page and Franklin join in to add to the building
intensity of the music with the real payoff comeing during the outro,
where Page’s overdubbed, slightly psychedelic slide guitars and Slade’s
frantic drumming give the track a bit of a “Dazed and Confused” heavy
vibe while Rodgers’ intense vocals work to a crescendo before the song
finally collapses.
“Someone To Love” is another track where
Franklin’s bass really stands out, adding a definitive punch to the
sloshy riffs by Page, which themselves are in stark contrast to Slade’s
measured and steady drum beat. On the vocal front, Rodgers has a spot on
melody, making the most of the simple lyrics in a strong and soulful
declaration. Page returns to his folk roots with the intro of simple
acoustic ballad, “Together”. The acoustic backing is accented by
electric pedal-effect guitars in the foreground and later on Page adds a
mellow but melodic electric lead. During the bridge sections, the song
really elevates with Rodgers’ melodic vocals being mimicked by
Franklin’s bass, all working together to make this an absolute forgotten
gem which has so much more substance than the typical “power ballad”.
Listening to this album 30 years later, it is hard to believe that
“Radioactive” was the only real “hit” from the album, reaching the Top
30 on the pop charts. Now, that’s not to say that this isn’t a fine
track – it is – and very original to boot. This is especially due to
Page’s odd, squeaky guitar interludes, which turn this standard and
steady rock song into a unique, new wave mechanical piece.
The second
side begins with, perhaps, the only real mistake on this album, a cover
of the Righteous Brothers classic “You’ve Lost That Lovin’ Feeling”.
That being said, this is a unique rendition to a popular standard with
Rodgers showing his exquisite crooning chops and Franklin standing out
with his buzzy bass bends along with a fine chorus of backing singers.
However, that leaves Page and Slade basically at the level of wedding
backing band, methodically playing the chords and hitting the beats.
“Money Can’t Buy” is the most Bad Company-like song on the album with
its dark folk elements and even Page seeming to mimic Mick Ralphs in
style. During the bridge sections, the song employs a strong rock riff
section while the rest has a nice blend of acoustic, multiple electric,
synths, and rhythms, especially during the middle lead section.
The
legendary Jimmy Page saved his finest work for the final two tracks of
the album. “Satisfaction Guaranteed” is a steady track which gives Page
plenty of room for sonic mastery, including the use of some bowed guitar
starting in the second verse. This song also features the finest lead
on the album, with the heavy, bluesy guitar returning during the long
outro. Rogers’ vocals draw you in and the rhythms are simple but potent
throughout, driven by Slade’s drumming, which finds the space in between
the various measured riffs. The closing track, “Midnight Moonlight”,
takes the listener back to another time, ten years gone. It got its
birth as an unfinished piece entitled, “Swansong”, which was left over
from Zeppelin’s Physical Graffiti sessions in 1974. With Rogers
collaborating, this deliberative and patient song goes through several
slow and delicate acoustic sections, like a soft and surreal journey,
held together by frequent returns to the main theme and ever-surprising
new melodies and instrumental arrangements. There is a section for about
a minute in the middle where Page is completely solo, playing a variety
of acoustic motifs in differing styles before the full band roars back
with a full backing chorus before the track builds through a long
crescendo at the end.
The Firm peaked at #17 in the US and #15 in the
UK, which was rather lukewarm given its quality and group membership.
The Firm would record a follow-up album, Mean Business in 1986, before
the group dissolved and the musicians went their separate ways. Slade
went on to become AC/DC’s drummer while Franklin did a lot of work with
television and movie soundtracks. Ultimately, both Page and Rodgers
reunited with the former bandmates from the 1970s, albeit both for a
limited time.
(Part of Classic Rock Review’s celebration of the 30th anniversary of 1985 albums.) Classic Rock ReviewPosted on August 27, 2015
Jimmy Page - Acoustic and electric guitars, producer (LED ZEPPELIN)
Paul Rodgers - Vocals, acoustic and electric guitars, producer (ex & next: Free, Bad Company, Queen)
Tony Franklin - Bass guitar, keyboards, synthesizer (ex & next: David Gilmour, Kate Bush, Whitesnake)
Chris Slade - Drums and percussion, backing vocals (ex & next: Manfred Mann's Earth Band, Asia, AC/DC)
01. Closer (02:53)
02. Make or Break (04:22)
03. Someone to Love (04:53)
04. Together (03:54)
05. Radioactive (02:49)
06. You've Lost that Lovin' Feeling (04:32)
07. Money Can't Buy (03:34)
08. Satisfaction Guaranteed (04:12)
09. Midnight Moonlight (09:13)